A new survey completed by Merchant Circle on behalf of its members examines four key questions to determine the prevailing sentiment among small businesses. The survey looked at U.S. based businesses with the majority having from 1 to 4 employees. Questions try to determine business sentiment about the economy, social media and web-based advertising, as [...]
Despite the arrival of new social networking tools and alternative marketing, email still remains an important part of every marketers toolbox. For small businesses, email marketing represents a cost-effective and simple solution. But before you launch your next campaign, try and avoid these common mistakes and you will greatly improve your chances of finding success. [...]
Ask any small business owner about the challenges they face in the marketplace and they will undoubtedly blame many of them on their size. A small business can certainly be at a disadvantage when competing with large corporate budgets and know-how. But a small size can also have many benefits that the big boys will [...]